AVOIR is more than a collection of fine wines — it’s a statement, a celebration, and a deeply personal vision brought to life by Reality Television star Joan Vassos. Born from Joan’s belief that every person deserves to be seen, heard, and respected for who they truly are, AVOIR embodies authenticity and transformation in every bottle. The name AVOIR translates to “to be seen” — a message carried through both the wine and its striking label design. Each bottle features a butterfly emerging from its chrysalis, a powerful symbol of individuality, growth, and the beauty that comes from embracing change. From vineyard to glass, AVOIR wines invite you to savor not only the craftsmanship and care in each vintage, but also the meaning behind them. These are wines to share, to celebrate, and to inspire conversations that see people for who they truly are. Raise a glass to transformation, individuality, and the joy of being seen.